Use Case/Goal Model – A framework inspired by product development to coordinate internal goal alignment with clear support frameworks and predictable accountability.
Challenge:
Connecting individual tactics as they roll up to larger goals can be hard to measure.
Without clear connections to the higher goals of team leaders and organizations, the impact of the individual can be lost or left unidentified – potentially leading to wasted efforts or spend in future tactics without clear insight on past efficacy.
Role:
IC/Lead, Marketing OperationsStakeholder:
VP, OperationsPain Points:
Immeasurable KPI’s
Tactics Without Clear ROI
Lack of Insight to Scale
Solution Tactics:
KPI/Tactic/Initiative Definition
(via Business Use Case modeling)
Team Alignment via W2HMO
Measurable KPI Prioritization
KPI’s:
Structured Business Insights
Clear Support Frameworks
Predictable Accountability
Research:
Sprinklr PBUC Model
4 Disciplines of Execution
W2HMO Process
Drag
