Experience Flow – A methodology and toolkit to improve role efficacy, raise employee satisfaction and promote opportunities for individual growth.
Challenge:
Internal marketing execution is siloed and unmonitored.
Teams are unhappy, utilizing status quo processes for the sake of continued positive movement in projects, and individual collaborators need new tools to help resolve challenges.
Role:
IC / Experience Design Lead, Marketing OperationsKPI’s:
Higher Employee Happiness Scores% Increase in Productivity
# Increase in Completed Projects
Pain Points:
Siloed TeamsUnhappy Individual Contributors
Ineffective, Outdated Processes
Stakeholder:
VP, Marketing OperationsResearch:
Experience DesignFlow Psychology
UX Research Methods
Solution Tactics:
Intro to EXPF MethodologyRedefinition of Goals for Ideal Flow
EXPF Toolkit to Solve Challenges
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